HOW TO BUILD YOUR BRAND ON YOUTUBE
When people come to your channel, it’s important that they know what kind of content to expect. Kimberly Margarita is the makeup artist behind the Youtube channel, Colour Creep, where she delves into fantasy, abstract, avant-garde, and character creations. When viewers dial in, they’re ready for unreal makeup transformations. Here are Kimberly Margarita’s top 5 tips for branding on Youtube.
TIP 1: FIND YOUR NICHE
Think: what makes you different? A general theme or focus for your channel makes you stand out. Look for gaps in the spectrum of content that’s currently out there and fill that niche.
Choose topics you’re passionate about. People will sense that you’re being authentic and it’ll keep them coming back for more. Keep in mind that people like channels that provide entertainment or education, so that can help keep them engaged.
Choose topics you’re passionate about. People will sense that you’re being authentic and it’ll keep them coming back for more.
TIP 2: BE CONSISTENT
People love YouTube channels that they can expect content from on a particular day. Keeping a schedule will keep people coming back, and make your audience grow.
TIP 3: ENGAGE WITH YOUR AUDIENCE
Build a connection with your viewers. This creates a more personal experience for them, ensuring that they’ll stick around.
Reply to comments and messages. Start discussions and conversations. Ask questions in your videos directly to your viewers so they can answer down in the comments.
Live-streaming is also another way to engage with your viewers. It gives them the opportunity to know you on a different level.
Reply to comments and messages. Start discussions and conversations.
TIP 4: DEVELOP A VISUAL STYLE
This will distinguish your videos and help them to be uniquely you. It could be anything, from your editing style to your background, to the way you sign on and off your videos.
TIP 5: COLLABORATE
Partnering with other creators can expand your audience, allowing other people to find your channel who may not have come across it otherwise.
With these branding tips in mind, you’re already on your way to being the next big YouTuber.
PRODUCTS USED IN THIS ARTICLE
CONTENT CREATION GEAR
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